Tracking is a critical element of all digital activities, yet many organisations do not do it well. The consequences can be poor ROI and less than optimal digital outcomes.
In this session, you will learn the ins and outs of tracking including:
Why tracking is essential to strategy and execution
What to track and how to track
The best tools for tracking
Adding (oomph) power to your internal reporting
This is a practical session that will arm you with at least one thing to take back to your organisation to maximise performance and inform better decision making.