How MyMarathon Launched a Successful Virtual Event [Case Study]

MyMarathon Case Study: How to Launch a Virtual Peer-to-Peer Event – Steps to Success!

Learn how the National Heart Foundation of Australia partnered with Blackbaud Everydayhero to successfully launch their flagship virtual fitness event, MyMarathon.

See how the team at Heart Foundation used targeted acquisition, gamification and automated communications journeys to grow the campaign to generate more than $2 million of revenue over 3 years.

 


 

Celeste Harrison
Enterprise Account Manager, Blackbaud Pacific

Bec Sandford
Senior Digital Project Manager, Blackbaud Pacific

 

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