Predictive Analytics: How to Boost Fundraising Returns with Propensity Modelling

Tim Paris
CEO and Cofounder
Dataro

Predictive Analytics: How to Boost Fundraising Returns with Propensity Modelling and Machine Learning

This session explores how leading NFPs are starting to use predictive analytics and machine learning approaches to improve returns in single giving and regular giving programs. With case studies from a variety of charities, Tim will provide an overview of current propensity modelling techniques, show examples of where propensity modelling has beaten conventional fundraising wisdom, and explain how to get started with propensity modelling without hiring a data scientist.

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