Hunting for Gold in your Prospect and Donor Data

Alex Harding
Managing Director, Dataphoria &
Commercial Director – Brabeum

Hunting for Gold in your Prospect and Donor Data – Moving Beyond Analytics Buzz-words

Analytics can be pretty intimidating, when explained with trendy buzz-words, but the concepts behind these terms are quite simple when explained in the right way.

This session aims to make customer and prospect analytics more accessible, by simplifying a range of concepts and explaining them in real world situations.

Learn to differentiate between most common data types, including transactional, behavioural and demographic data and understand when it is appropriate to use them.

Cut through buzz terms including “RFM,” “profiling,” “personas” and “deterministic and probabilistic modelling.”

Gain insights in how to avoid classic analytical misconceptions, by removing statistical bias in data analysis.

With the right methodology, you will learn to leverage data to predict future donor and prospect behaviour.

Previous Flipbook
In Search of the Perfect Donor
In Search of the Perfect Donor

Next Flipbook
Social Media: How to Create ROI for NFPs
Social Media: How to Create ROI for NFPs