The Results are In: Preparing your Board for a CRM Investment

Christine Heard
Founder
Heard Communication

The Results are In: Preparing your Board for a CRM Investment

In the nonprofit sector the pressure to spend money wisely is immense and sometimes that means significant spending on forward-looking, fit for purpose CRM systems is low on the agenda and on the Board’s list of priorities. During July & August this year, Blackbaud and FIA partnered to survey the sector and delve into the best ways to prepare the Board for a CRM investment. In this session we reveal some of the most effective strategies that fundraisers have used to successfully pitch to the Board for that much-needed CRM solution. Christine Heard, our independent consultant from Heard Communication, unravels some of the high level results of the survey, including what hurdles the sector is facing and how your peers have convinced Boards to embrace the latest fundraising technology.

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Opening Keynote: Tania De Jong
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Masterclass: NFP’s & Social Media: 2019 Best Practices
Masterclass: NFP’s & Social Media: 2019 Best Practices