At The Source: Holistically Tracking Monetary and Non-Monetary Engagement

Alexander de Barros Santos
Senior Insights Analyst
Amnesty International Australia
&

Sean Holland
Senior Consultant
Blackbaud

At the Source: Holistically Tracking Monetary and Non-Monetary Engagement

A supporter is so much more than just a last gift date. With donations, memberships, petitions, events, volunteering, and more, there are countless ways to engage. So how can you determine the full value of a supporter?
Our session will use real-life examples from Amnesty International and to demonstrate how proper data attribution, analysis, and visualisation can transform your understanding of supporters. See how some of the largest Australian nonprofits use cutting edge technology to evaluate appeals, regular gift retention and upgrade efforts, activism and events. Regardless of your organisation’s size or platform, you will learn how to improve your business processes and reporting to make informed strategic decisions.

Previous Flipbook
Sustaining the Sector Through Best-practice Fundraising
Sustaining the Sector Through Best-practice Fundraising

Next Flipbook
AI, Chatbots & the Intersection Between Fundraising, Support and Automation
AI, Chatbots & the Intersection Between Fundraising, Support and Automation

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