Segmentation Made Easy: How to use your data to win with your Christmas and New Year Appeals - Webinar On-Demand

November 11, 2021 Eve Heidemann

Watch on-demand

One of the main challenges for email marketers is targeting the right people with the right message. The days of sending mass email blasts to your entire database are long gone. People expect personalised emails targeted to their unique characteristics and interests, which both deepens your relationship and improves the likelihood they take the required action.

We are excited to invite you to this webinar, together with our amazing partners Campaign Monitor and Red Arc, where we will discuss how you can take your email marketing segmentation to the next level, with the use of your in-depth constituent data in Blackbaud Raiser's Edge NXT®. This webinar is perfect if you want to accelerate your Christmas and New Year Appeals!

Join us for this webinar and find out:

  • Why email segmentation and personalisation are important and how it can positively impact the overall success of your Christmas and New Year Appeals
  • How to use your Blackbaud Raiser's Edge NXT data such as a constituent's giving history, acquisition channel, frequency, size, as well as analytics like top prospects and donors at risk of lapsing in your email marketing strategy
  • How to use Red Arc's email marketing connector to integrate your Blackbaud Raiser's Edge NXT data with email marketing tools such as Campaign Monitor to send hyper-targeted email campaigns that engage and convert.

Watch this webinar on-demand.

Campaign Monitor

SPECIAL OFFER: Sign up to Campaign Monitor and get your first month FREE.

Elevate the effectiveness of your email marketing and fundraising with best-in-class email marketing automation platform Campaign Monitor. Sign up before Christmas and get your first month FREE for new and existing Blackbaud customers.
(T&Cs apply) .

Find out more.

Red Arc

SPECIAL OFFER: Get half-price implementation of the Email Marketing Connector.

Streamline your Christmas communications for less with half-price implementation of Red Arc's Email Marketing Connector, for any new or existing Blackbaud Raiser's Edge NXT or Campaign Monitor customers.
(T&Cs apply).

Find out more.

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