Experian: The 3 Pillars To NFP Success During COVID - Optimising Your Fundraising Potential - Webinar On-Demand

September 17, 2020 Eve Heidemann


Experian: The 3 Pillars To NFP Success During COVID - Optimising Your Fundraising Potential - Webinar On-Demand

Watch the webinar

In this webinar, Phil Massey and Jonathan Haniman from Experian will show you how to build an effective strategy for optimising your donor base during COVID-19.

Virtually every organisation would benefit enormously from having a good understanding of their customers. Nonprofit organisations are certainly not an exception.

Our experience working with NFPs around the globe, and locally here in Australia, shows that you can gain the most value from your fundraising efforts through the following 3 pillars:

  • Acquisition; acquire new donors from the general population that look like their best donors, and are most likely to respond
  • Development; increase the average value per donation and get a bigger share of wallet of donors who best resonate with your values
  • Retention; retain your donor base, nurture them as long-term supporters who will eventually put you into their will

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