Good News from Royal Flying Doctor Service Central Operations (SA&NT)

June 28, 2020 Eve Heidemann

A Night in Hollywood

Due to COVID-19 our annual RFDS ‘Wings for Life’ Gala Ball was cancelled resulting in a loss of fundraising revenue. We brainstormed ideas and hosted an Online Quiz Night utilising minimal cost/free technology, our media ambassador and raised $10,000 in one night from over 900 participants and our networks.

Challenges

Our key challenge was to host the fundraising event virtually, that was engaging, had an incentive to play and a sense of connection. We overcame this with our online Quiz Night – ‘A Night in Hollywood’ – a Hollywood themed quiz, with a selection of questions that weren’t too difficult. Our purpose was clear – to enjoy time at home with family during the lockdown period. To help with initiative, we inspired competitiveness through our event marketing and arranged 3 fantastic prizes with help from our event sponsors. To promote connectedness we used a virtual & engaging mobile quiz platform (for the quiz), and a Zoom Webinar for presenting & chat. 

Impact

We employed untested technology, repurposed existing technologies, used our EDM list/social channels creatively, used the bare minimum of resources during a challenging time. Despite no tangible atmosphere, we digitised the human experience and created a competitive quiz night that people loved.

  • Via event registrations, we knew how many people to expect and adjusted our software subscriptions accordingly
  • We were able to see how many teams were ‘live’ in the Mentimeter software whilst 2 members of our team controlled the quiz and the chat windows
  • Participants were prompted to donate if they were enjoying the quiz, and we raised $10,000 
  • The chat window was full of praise, excitement and messages of thanks 
  • We tracked social media campaigns for ticket sales, and had a dedicated donation landing page
  • Our goal for the night was $5000 and as we hoped we’d have 500 people; we surpassed all goals and were pleasantly surprised!

The night after the event, Channel 7 news did a segment on their news  show (our Quizmaster/presenter is a news anchor):