Guide Dogs Victoria - Meet the Pups
In response to the COVID-19 pandemic and for the first time in Guide Dogs’ history, we gave our Puppy Pal regular donors a virtual ‘Meet the Pups’ experience. It was also an opportunity to take our supporters away from so much negativity, doom and gloom that was in the media and provide a beautiful, heart-warming experience. This included an exclusive behind the scenes visit into our Guide Dog breeding program and nursery, something they have never seen before.
At Guide Dogs, the safety and well-being of our clients, staff, volunteers and supporters is our number one priority. In light of the COVID-19 pandemic, we were unable to hold our Meet the Pups event. However, we were able to deliver a virtual Meet the Pups experience – featuring the birth of the S litter and the first six weeks of their journey to become working Guide Dogs. This was an incredible opportunity as it was the first time in Guide Dogs' history that we have shared such an experience, exclusive to our wonderful Puppy Pal family.
Filming occurred over 7 weeks following first time broodie, Chinta. It included her arrival to the nursery, the whelping and first 6 weeks of her pups’ life. The virtual event was sent to Puppy Pal supporters in a personalised eDM.
Results from 1,853 Puppy Pals:
Unique Opens: 1,042 (56%)
Total opens: 9,145
Video: 1,370 unique views; 1,717 total views
Some heartwarming supporter feedback:
“I loved every minute of it and yes there were tears in my eyes. I enjoyed myself so much and if I do not stop now I am going to cry all over my keyboard with joy.”
See the campaign video below: