Easter Egg Hunt at Home
Since 2013, the RHH Research Foundation has held its highly anticipated Easter Egg Hunt and Family Picnic Day on Good Friday at the Royal Tasmanian Botanical Gardens. The event attracts over 2,500 excited participants who scramble for their share of 100,000 Easter Eggs, generously donated by Cadbury, while enjoying important ‘family time’ and fundraising for the Foundation’s vitally important work.
In March 2020, the event was ready to go. Collateral had been designed, animal attractions (including the Easter Bunny!) had been booked and eggs were on their way. Four weeks out, we were ready to launch the tickets online when Australia went into COVID-19 lock-down. The event would need to be cancelled.
But after contacting our major partner, Cadbury, we were advised the eggs were still available to support the Foundation’s fundraising efforts. The team met via Zoom and decided to work with another pre-existing event partner, Salamanca Fresh, to package up bags of eggs, together with hunting at home activities/tips, and to distribute these family fun packs through their stores. So, the 2020 RHH Research Foundation Hunt at Home was born!
The team gathered at the Derwent Entertainment Centre (another long-standing partner) to pack over 1,000 Hunt at Home packs which were distributed around Salamanca Fresh stores in Southern Tasmania. Our graphic designer created new imagery and collateral within 24 hours, so we could launch the revised event quickly. The entire project was turned around within a week from the moment we decided on the new Hunt at Home concept.
Whilst the project’s scope could not be as financially successful as the traditional event, we generated revenue that would have been unavailable had we not proceeded. Relationships flourished, positive media was considerable and unsold eggs were given to Hobart City Mission for distribution amongst the disadvantaged within our community.
Check out the dedicated Hunt at Home page.