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Unlocking The Power Of Major Community Events

Major community events (MCEs) have long been a mainstay of the global fundraising scene, but in recent years the category has become increasingly competitive. More and more events are jostling for positions as they compete to attract supporters and their fundraising dollars.

In the midst of the 2018 running season, we explore the fundraising opportunities presented by MCEs in Australia and New Zealand and present a series of recommendations for charities looking to improve their performance in the space.

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