If you're a small-to-medium organisation looking to go "back to the basics" or trying peer-to-peer fundraising for the first time, it's important to understand the fundamentals of fundraising online.
There's plenty you can do with your fundraising without investing heaps of time and budget into a large-scale campaign. In fact, some of the most successful fundraising campaigns we've seen came from a small team with a $0 budget!
Launch, test, and optimise your online fundraising campaign with the five fundamentals of online fundraising.
The Five Fundamentals of Online Fundraising
Design for your audience
Align your campaign with your audience: they are the voice for your organisation! Ask yourself: are they ready for a virtual fitness challenge, or would hosting a morning tea suit them better?
Benchmark your data
The best way to predict the future is to study the past. Review your fundraising metrics to help manage expectations, set goals, and monitor how your campaign performs in the future.
Try free fundraising tools
Test your campaign ideas using free fundraising landing pages customised with your logo, colours, branding, and more. This is how Captain Sir Tom Moore raised $60M+ in just two weeks in 2020!
Launch relevant communications
Make sure your cause messaging is timely, authentic, and as specific as possible. Take your supporters on a one-to-one journey, using storytelling and meaningful milestones to thank them for their impact and encourage them to share the campaign more often.
Integrate your fundraising
Personalise your marketing and get your data using seamless integrations with Mailchimp, Campaign Monitor, Blackbaud Raiser's Edge NXT®, and Blackbaud eTapestry®.
Make Good Things Happen with fundraising essentials
Join 30,000 organisations growing their fundraising with the world's most trusted platform, JustGiving® from Blackbaud®. Create free and unlimited fundraising campaigns and challenges, download the data that's important to you, and learn from our 40+ years of fundraising experience.
Already a member? Log in here to Create your next Campaign.
Become a Fundraising Expert
Get the latest fundraising tips, tricks, and trends training straight to your inbox.