What is Peer-to-Peer Fundraising?

October 13, 2020 Blackbaud Admin

What is Peer-to-Peer Fundraising?

Fundraising has grown enormously with the advancement of technology. Now more than ever, it is easier to raise funds for the cause you're passionate about. But what exactly is it? 

Peer-to-Peer Fundraising is when an individual or team raises money on a charity's behalf. It's a flexible, user-friendly method of raising money, and isn't reliant on the need for a big annual event like a marathon or spartan challenge.

Any type of event, such as a birthday celebration, fun run, or even baking a cake are all ways in which supporters can asking for donations from their peers on their behalf.

Why should my organisation be involved?

Fundraisers are afforded the creativity of customising their own fundraising pages and this has the ability to strengthen the bond between supporters and their chosen organisation as they are able to share a personal story or reason for why they are so passionate about their cause.

Not only are they proud to share their own story but are they likely to raise more money in the process. Supporters can easily ask for donations or share their fundraising progress via social media which increases engagement.

The versatility peer-to-peer fundraising offers your organisation cannot be understated.

Not limited to a single event, supporters can raise funds on your behalf for virtually anything. In a day and age where we're all pressed for time, fundraisers are getting more creative in the ways they raise funds for their favourite cause. It's imperative to be equipped and available on a platform that can support their fundraising initiative.

The events of this year have taught us how important it is to remain flexible when the unexpected or unavoidable happens.

DIY fundraising is on the rise and can include things such as a push-up challenge, running laps of your neighbourhood block or even online gaming. Peer-to-Peer fundraising also encompasses more traditional fundraising methods such as Giving Days, Multi-Charity Events, and Seasonal appeals.

This fundraising model is growing quickly. Here are some more ways your organisation can utilise Peer-to-Peer fundraising:

  • General community fundraising
  • Birthday celebrations
  • In Memorial campaigns
  • Fun runs
  • Hosted events
  • Virtual events
  • Awareness campaigns
  • Partnership fundraisings

Create your first fundraising campaign now using your JustGiving account!

Find more trends on Peer-to-Peer fundraising and ways to keep your organisation powering its mission forward.


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