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The Australian Mitochondrial Disease Foundation & eTapestry

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CUSTOMER STORY: Finding New Support through The Bloody Long Walk | Heriox and eTapestry are trademarks of Blackbaud, Inc. | © 2014 | T +61 2 8918 1200 E sales@blackbaud.com.au W www.blackbaud.com.au CU STOMER STORY: Finding New Support through The Bloody Long Walk In 2013, the first annual Bloody Long Walk took place and was deemed a success with 350 participants raising $95,000. In their second year they expanded the event to take place in three major cities around Australia and exceeded all of their small team's expectations. The three events had collectively 2,300 participants. With over 85,000 kilometres walked their supporters raised $480,000 for their cause. AMDF's database is now just shy of 20,000 contacts. Having eTapestry in place has now given AMDF an opportunity, not only to thank their 2,300 participants personally, but also those that supported them. They will continue to establish strong donor relationships and build their supporter base. MISSION IMPACT eTapestry's ability to capture data and communicate effectively with new supporters ensured both the success of the event and the growth of the organisation's database. Before implementing eTapestry, AMDF had 2,000 active contacts. During implementation they discovered they had over 6,000 contacts. "Overall the growth in this event has been fantastic and helped push the size of our database significantly."

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