The Australian Mitochondrial Disease Foundation & eTapestry

Blackbaud Fundraising Whitepapers

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CUSTOMER STORY: Finding New Support through The Bloody Long Walk | Heriox and eTapestry are trademarks of Blackbaud, Inc. | © 2014 | T +61 2 8918 1200 E sales@blackbaud.com.au W www.blackbaud.com.au AMDF had a strong supporter base within the Mito community; however they needed to expand awareness of the disease to the greater community. They created a new peer- to-peer event, The Bloody Long Walk, to reach participants beyond the Mito community. To ensure they were maximising their investment, they needed a donor management system to manage their new event and organise their supporters. BUSINESS ISSUE AMDF had already been leveraging the peer-to-peer fundraising solution, Heroix, which gave them the confidence in starting up The Bloody Long Walk. However the organisation needed an easy method to communicate with their new donors and volunteers and to track incoming donations. eTapestry provided this functionality and allowed them to maintain strong donor relationships for their future events. The combination of Heroix and eTapestry proved vital in showcasing AMDF's cause and gaining more support than ever before. REASON FOR PARTNERSHIP Heroix's fundraising platform and the data management behind eTapestry led to a flawless execution of AMDF's new event. Heroix allowed registrants to build their own online fundraising pages where they could bring in donations from friends and family. This helped increase public awareness of Mito, as well as raise money to help find a cure. CAPABILITIES GAINED The use of Heroix's peer-to-peer fundraising platform and the donor management system from eTapestry was fantastic. The combination allowed our supporters to fundraise through their own online supporter page and gave us the ability to communicate with our supporters more effectively. —Sean Murray, CEO, Australian Mitochondrial Disease Foundation CUSTOMER STORY: Finding New Support through The Bloody Long Walk The Australian Mitochondrial Disease Foundation (AMDF) created The Bloody Long Walk, a 35km challenge, to raise awareness and support for those with Mitochondrial Disease (Mito). In only its second year, contributions from The Bloody Long Walk will make up 50% of AMDF's total funds raised in 2014. It is forecasted that this figure will increase to 65% in 2015. "I had no idea we had so many contacts and it was a matter of getting them all in the same place that made me realise what an asset we had." Continue

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