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Bolton Clarke & NXT

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The Future with NXT Cross has set expectations high for the future and believes that over the next few years Bolton Clarke will increase their Raiser's Edge NXT ™ users from anywhere between 4 to 8 users. "What we hope to achieve in the future is to gain a much better view of donors' giving histories along with a better understanding of donor behaviours. This will enable our organisation to see who gives to what and when, as well as capturing individual responses," notes Cross. More importantly, with this kind of critical information at his fingertips, Cross can continue to focus on developing a much more donor- centric journey for Bolton Clarke's donors. The Result By bringing on board Raiser's Edge NXT there are immediate benefits for the charity. The biggest impact is the ability to undertake more accurate marketing segmentation for direct mail activity. "We are much better able to segment our database and tailor messages to a specific target audience and that is solely due to the ability of the donor database. Previously, we would have done a mass export from the old database into an Excel spreadsheet and then conduct a lot of manual workarounds. This has been eliminated through the implementation of Raiser's Edge NXT." Another key area of benefit Cross highlights is in reporting and analytics. Bolton Clarke through Raiser's Edge NXT have all the tools integrated into one place providing them with the capability to analyse giving histories instead of undertaking guesswork. They can also manipulate the data in such a way that enables them to clearly identify individual giving history, segment, or appeal and easily view the results. "This level of reporting and level of analysis is something that was unseen in the old donor database. We now have the power to report how our fundraising efforts are going across the entire organisation," reinforces Cross. Bolton Clarke have recently put the Raiser's Edge NXT solution to the test by distributing their first Tax Appeal campaign. When asked about highlighting through quantifiable figures some of the benefits they have started to realise through the solution, it's still early as the mid-year Tax Appeal is one of the first initiatives distributed since bringing on board the new solution. Cross agrees that early analysis shows the organisation exceeding its target for the mid-year tax appeal. "It's early days yet, but we have started to see in the initial analysis of our tax appeal that we gained a ROI of at least 1.5 x what we expected to get in return." +61 2 8918 1200 sales@blackbaud.com.au www.blackbaud.com.au | November 2017

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