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Blackbaud Fundraising Whitepapers

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AUSTRALIAN DONORS PREFER TO GIVE 54% 25% 9% 7% 5% Online Fundraising events Direct mail Workplace giving Mobile 6 TOP 5 CAUSES DONATED TO 21% 13% 11% 9% 7% Children &youth Health & safety Animals Human services Environment MOST INSPIRED TO GIVE BY 31% 24% 20% 10% 6% Social Media Fundraising events Email Website Print 6 SOCIAL MEDIA THAT MOST INSPIRES GIVING 66% 11% 9% 6% 3% Facebook Instagram YouTube Twitter LinkedIn 62% of Australian donors have volunteered with a NPO or NGO within the last 12 months. 51% of Australian donors participate in a sustainer program. 31% donate to peer-to-peer fundraising campaigns. 73% have attended a fund- raising event within the last 12 months. 53% NGOs and NPOs located outside of Australia. 92% agree that NPOS and NGOs effectively express gratitude for their donation(s). 78% donated money to the NPO or NGO that they volunteered for. GIVING TRENDS IN AUSTRALIA DOWNLOAD THE 2017 GLOBAL TRENDS IN GIVING REPORT AT: GIVINGREPORT.NGO * 356 donors in Australia participated in 2017 Global Trends in Giving Survey: 77% were Female. 23% male. 50% defined themselves as politically liberal. 37% as moderate. 13% as conservative. 34% were Gen Xers. 27% Baby Boomers. 26% Millennials 11% Gen Zers. 2% Silents. 6

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