Parkinson's Victoria - A Walk in the Park

Blackbaud Fundraising Whitepapers

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nonprofits@everydayhero.com.au | blackbaud.com.au December 2018 1 CUSTOMER SPOTLIGHT Running Around Everest Parkinson's Victoria raises awareness and funds for services and research to improve the quality of life for over 27,000 people living with Parkinson's in Victoria. The Campaign A Walk in the Park is Australia's largest community event dedicated to improving the lives of people with Parkinson's disease. The annual walkathon is Parkinson's Victoria's signature fundraising event and has been running successfully for nine years. The Challenge Acquiring more participants and donors can be one of the largest challenges for any annual fundraising event, let alone one that's in its ninth year. Parkinson's Victoria needed to implement new and innovative ways to motivate and engage participants throughout the campaign lifecycle, while raising the average value of each participant. The Partnership A strong communications strategy is essential to the success of any fundraising event. In previous years, the only consumer communications scheduled for A Walk in the Park was a digital newsletter, emailed directly to event participants. This year, Parkinson's Victoria recognised the need to incentivise participants to ensure their fundraising journey was successful. Boosting donation revenue can be a walk in the park. Learn how Parkinson's Victoria increased donation revenue by 27% through Everydayhero's automated behavioural communications strategy. CUSTOMER SPOTLIGHT A Walk in the Park

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