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Jump Rope for Heart Case Study

Blackbaud Fundraising Whitepapers

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nonprofits@everydayhero.com.au | blackbaud.com.au March 2019 1 CUSTOMER SPOTLIGHT Running Around Everest The Heart Foundation's Jump Rope for Heart campaign is Australia's most popular school-based physical activity and fundraising program. Each year, more than 300,000 students participate from over 1500 schools, with funds pledged from more than 500,000 sponsors. The Challenge Prior to 2013 a decentralised program delivery meant the campaign was resource intensive, resulting in inconsistent servicing and fragmented communications across the program. Additionally, the Heart Foundation were battling rising costs and declining numbers in school registrations. As a result, the Heart Foundation undertook an internal review, resulting in the centralisation of the Jump Rope for Heart campaign delivery in 2014 and beyond with Everydayhero as the fundraising platform provider. Following a successful event on the Everydayhero platform in 2014, both parties collaboratively looked to strategies that would grow the campaign in 2015. As a result, the conduction of an Event Optimisation Workshop (EOW) took place. An EOW allows stakeholders from both parties to work through various stages of the supporter journey, identifying potential issues and strategies along the way. Upon completion of the initial workshop, the components were identified as the focus of optimisation for 2015: • Boost fundraiser activation • Provide an end-to-end branded solution • Improve reporting for the Heart Foundation How the Heart Foundation boosted supporter engagement through integrated campaign services CUSTOMER SPOTLIGHT Jumping Rope and Kicking Goals

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