Campaign Spotlight: Sleep at the 'G

Blackbaud Fundraising Whitepapers

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1300 798 768 | nonprofits@everydayhero.com.au | www.blackbaud.com.au June 2019 1 CUSTOMER SPOTLIGHT Holistic digital solution results in 104% ROI for overnight event Sleep at the 'G is an overnight sleep-out event held by Melbourne City Mission at Melbourne Cricket Ground. Attracting over 1,500 paying participants and raising $1M in 2018, the organisation again engaged our Peer-to-Peer Digital Services team for the 2019 event. The Story: A Complex Problem with a Multi-Faceted Solution A crisis is growing in Victoria: over 6,000 homeless young people are without a safe place to sleep each and every night. In addition to living on the streets, Victoria's homeless youth experience hunger, violence, and abuse from family members and gangs. Melbourne City Mission (MCM) understands this struggle and aims to give the homeless youth the opportunities they deserve. As part of an effort to build a youth crisis accommodation and services centre in Melbourne's CBD, the organisation's annual Sleep at the 'G event rallies together teenagers in the area to attend a fun-filled sleepover that includes education on homeless, mixed with live music, games, and prizes. BLACKBAUD SOLUTIONS • Blackbaud Everydayhero • Blackbaud Peer-to-Peer Digital Services "Our Heroix campaign and custom Blackbaud services helped us better tell our story. Our combined efforts led us to exceed our target in 2018, then again in 2019, when we surpassed $1.2M for the first time." — Elaine Moore, Melbourne City Mission

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