Melbourne Marathon 2018

Blackbaud Fundraising Whitepapers

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June 2019 1 1300 798 768 | nonprofits@everydayhero.com.au | www.blackbaud.com.au CUSTOMER SPOTLIGHT Racing toward 20% growth for Australia's largest marathon Melbourne Marathon is Australia's largest marathon, attracting runners from around the world annually for 41 years and counting. The Story Every year since 1978, Melbourne Marathon has attracted participants from all over the world, ranging from first-time runners to elite- level Olympic medalists. Known for its flat and fast course, Melbourne Marathon enables runners to achieve new personal bests each time they participate. The marathon is also set alongside a long string of the city's iconic landmarks, including St. Paul's Cathedral, Federation Square, and Shrine of Remembrance. Runners will finally cross the finish line inside the famed Melbourne Cricket Ground. "Our Melbourne Marathon campaign with Blackbaud Everydayhero helped us make a significant leap forward. The highly-personalised website and supporter journey led to a 20% increase just this year." — Paul Mudge, Consumer Marketing Director, IMG Events

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