Low-Budget, High-Income Fundraising: the 5 Fundamentals [Infographic]

October 21, 2021 Brian Isaac

If you're a small-to-medium organisation looking to go "back to the basics" or trying peer-to-peer fundraising for the first time, it's important to understand the fundamentals of fundraising online.

There's plenty you can do with your fundraising without investing heaps of time and budget into a large-scale campaign. In fact, some of the most successful fundraising campaigns we've seen came from a small team with a $0 budget!

Launch, test, and optimise your online fundraising campaign with the five fundamentals of online fundraising.

The Five Fundamentals of Online Fundraising


Design for your audience

Align your campaign with your audience: they are the voice for your organisation! Ask yourself: are they ready for a virtual fitness challenge, or would hosting a morning tea suit them better?

Benchmark your data

The best way to predict the future is to study the past. Review your fundraising metrics to help manage expectations, set goals, and monitor how your campaign performs in the future.

Try free fundraising tools

Test your campaign ideas using free fundraising landing pages customised with your logo, colours, branding, and more. This is how Captain Sir Tom Moore raised $60M+ in just two weeks in 2020!

Launch relevant communications

Make sure your cause messaging is timely, authentic, and as specific as possible. Take your supporters on a one-to-one journey, using storytelling and meaningful milestones to thank them for their impact and encourage them to share the campaign more often.

Integrate your fundraising

Personalise your marketing and get your data using seamless integrations with Mailchimp, Campaign Monitor, Blackbaud Raiser's Edge NXT®, and Blackbaud eTapestry®.



Make Good Things Happen with fundraising essentials

Join 30,000 organisations growing their fundraising with the world's most trusted platform, JustGiving® from Blackbaud®. Create free and unlimited fundraising campaigns and challenges, download the data that's important to you, and learn from our 40+ years of fundraising experience.

Already a member? Log in here to Create your next Campaign.



Become a Fundraising Expert

Get the latest fundraising tips, tricks, and trends training straight to your inbox.


We respect your privacy and will never sell or disclose your information to third parties. This information is being collected by Blackbaud to contact you for relevant content, products, and services. If you're having trouble with this form call +61 2 8918 1200 or email info@blackbaud.com.au. View our Privacy Policy.

Previous Article
Become a Fundraising Expert: Join our Peer-to-Peer Fundraising Newsletter
Become a Fundraising Expert: Join our Peer-to-Peer Fundraising Newsletter

Make good things happen: get the latest fundraising tips, tricks, and trends training straight to your inbox.

Next Article
Highlights from bbcon 2021 Virtual
Highlights from bbcon 2021 Virtual

Over 25,000 changemakers, dreamers, and doers came together during bbcon 2021 Virtual. Get the highlights a...