In this post, we take a closer look at organisations who are thinking outside the square and using clever, innovative techniques to get their message across at tax time.
3 ways to give your tax appeal a new lease of life
1. Implement a digital content strategy
It may seem obvious, but developing a strong digital strategy is still one of the best things your nonprofit can do to strengthen your end-of-year tax appeal. Have you been working on a special campaign this year? Or perhaps you're trying to raise funds for much-needed equipment but haven't quite hit your target? By developing a digital content strategy that utilises your social media channels, the end of the financial year is the perfect opportunity to promote your nonprofit's message and ask for those last-minute donations!
2. Show, don't tell
We've stressed the importance of storytelling before, and that applies to tax appeals too. Rather than simply asking your donors to give to 'the cause', single out individuals with compelling stories and use them to bring your message to life visually. The Westpac Rescue Helicopter Service is an expert storyteller and often use film as a medium through which to share the life-changing stories of people rescued by their team.
Check out their Rescue Stories series, the centrepiece of their end of financial year appeal.
Tip: for a killer fundraising combination, include both crowdfunding and video in your next tax appeal. Research has shown that crowdfunding pages that incorporate video raise 105% more than those without.
3. Create a crowdfunding campaign
Email appeal? Check. Donation request letter? Check. Crowdfunding campaign? Wait. What? Tried and tested methods absolutely have value, but if you want to change things up, it may be time to start experimenting with new fundraising techniques - and crowdfunding is one of the most cost-effective tools available.
What's more, crowdfunding has the potential to transform your tax appeal because it can deliver your message to a completely new audience. Studies have shown that crowdfunding campaigns attract a fundamentally different audience to that of a traditional charity appeal, making your message go that much further. And by zeroing in on a specific project and making the ask small, the goal appears more achievable - which makes people more inclined to get involved.
Need some inspiration when writing tax-time appeal email newsletters and social media posts? The hard work is done for you: click here to download our premade templates for 2020!