With the new year approaching, it's time to get your fundraising strategy in place for 2021. Today we're excited to share some of the best fundraising tips we've learned this year.
1. Always use dollar handles
Donors could be spending their money anywhere, and it's up to you to show them why they should give to your organisation.
Getting specific with where the money's going makes the support even more real.
Using phrases like, "$150 helps an SCPA inspector rescue an animal" and "$250 helps give an animal a warm bed for a week" can be the just the catalyst someone needs to give.
2. Try video marketing
As we increasingly look to attract younger supporters, the signs are clear: they don't just want to hear your story. They want to see the difference you're making, and one of the best ways to do this is with video!
Boost transparency and trust by sharing a video of your team talking about their personal drive to help the cause, a showcase about how your services are making a difference, or even just a fun, behind-the-scenes look at your day-to-day work.
Here's an example of how Prostate Cancer Foundation of Australia used video marketing to ensure their mission was heard and felt by the industry and their community:
3. Use the best tools
This month we released one powerful toolkit for all your online fundraising. With Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving®, anyone on your team can build unlimited and lightning-fast fundraising campaigns for any occasion, fully branded and unique to your organisation. On top of that, you'll get powerful reporting capabilities and performance insights you need to do your best work.
And it's all absolutely free.
We invite you to join over 30,000 nonprofits on the world's most trusted online social giving platform.