Testing: Improving your Results One Metric at a Time - Alison Otieno

August 27, 2018

If there’s one thing that unites fundraisers and data people, it’s the love of a good test. Good test design and implementation is essential to ensuring learnings can be carried forward to the next appeal. In this session learn how organisations, large and small, can conduct tests to continuously improve results. Examples of significant test results from online and offline campaigns will be presented so you can immediately implement the findings in your organisation.

 

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A Bit of a Babel Fish: An Analyst’s Guide to the Deluge - Julia Mills
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Your Data. Only Better - Dearne Cameron, Brent Collyer and Greg Simmons
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