Changing Engagement on a Christmas Gifting Campaign - Philippa Lowe

August 27, 2018

In 2017, just over a year after implementing eTapestry, FEBC Australia delivered one of its most successful Christmas gift campaigns. It offered brand congruence across multiple channels, combining print direct marketing, store inserts, email direct marketing, social media and event sponsorship. Within 20 days, the campaign raised more than $30k, 33 new donors in less than 30 days and 431 supporters of FEBC reactivated. Learn more in this session from the Australian ops manager of this 73-year old international mission who was charged with revitalising its brand and its donor relationships.

 

Previous Flipbook
Five Signs Your Organisation is in Need of its Very Own Connectivity Revolution - Stu Hawkins and Kate Burtt
Five Signs Your Organisation is in Need of its Very Own Connectivity Revolution - Stu Hawkins and Kate Burtt

Next Flipbook
A Bit of a Babel Fish: An Analyst’s Guide to the Deluge - Julia Mills
A Bit of a Babel Fish: An Analyst’s Guide to the Deluge - Julia Mills

Connect with us on LinkedIn

Yes please!